UEFA Launch — Samuel Beckett Bridge 

Pixel Mapping | Motion Design

In November of this year, The Samuel Beckett Bridge was illuminated using hundreds of individual LED lightbulbs to promote the draw for UEFA Euro 2020 in Dublin. The challenge was to create content which was sympathetic to the locality, legible from both  up close and far away and conforming to Uefa Guidelines on a very large but very low resolution screen. 


Client: Dublin City Council / UEFA
Venue: Samuel Beckett Bridge, Dublin
Date: Dec 2018


Creative |
A digital 3D model of the bridge was created using the exact number of real world bulbs to test the legibility of content from various angles and distances. It was shown here that a combination of wind driven 3D flag animations and continuous paths of 2D uppercase sans-serif type was the most impactful. 

Pixel Mapping and Motion Design Ireland

This presented the animations with clarity to both the people within eyesight of the bridge and the cameras of the international broadcast media looking to use this installation as a backdrop when reporting the event. When testing on site we used a variety of smart phone cameras to balance the colour and brightness of the individual bulbs which optimised the content for social media posts.

Pixel Mapping Motion Design
Pixel Mapping Motion Design Aran Islands
Pixel Mapping Motion Graphics Galway Bay
Pixel Mapping Motion Design on the beach
Pixel Mapping Motion Graphics Spectacular View

Production Manager/Technical Director | Eventco | Tom Rohan
Lighting Technician | Mick Murray
Motion Graphics | Lightscape | Brian Kenny
Footage/Editing | Lightscape | Alexandra Morehead