Scratch The Surface
Interactive | Motion Design
This interactive installation was designed to evoke new ideas and perspectives from agencies looking to rebrand the National Lottery. Focusing primarily on legibility and the concept of change, we devised a system using infrared lights, webcams, and projection mapping methods to create an Interactive experience for the audience to engage with and help open their minds to alternative possibilities.
As part of this brief, the brand messages that were tied to the launch were also integral to the experience and so we decided to hide the messages beneath a layer of moving type.
Using kinetic typography to drive the motion, we created a space that could capture the shape of a person or group of people, allowing them to interact with the projection on the wall and unveil the hidden messages by moving around the space directly in-front of the installation. In order to read a full message, those interacting would have to cover more surface area on the wall, reinforcing the concept of collaborative process.
We set up an interactive system, designed to support the simplicity fo the design and event messaging. Driven by infrared lights, a webcam, and security lights, the set-up gave us the opportunity to expand the interaction area within the room.