Description
This interactive installation was designed to explore new ideas and perspectives. Focusing primarily on legibility and the simplicity of interaction we devised a system using infrared cameras and projection mapping to create an interactive experience that audiences could engage with intuitively.

Design Concept
As part of this brief, the brand messages that were tied to the launch were also integral to the experience and so the installation featured messages hidden beneath a layer of moving type. 

Using kinetic typography as the backdrop, we created a system that captures a persons silhouette and uses it to unveil the hidden messages as they move around in front of the installation. In order to reveal a full message, those interacting would have to work together to uncover more surface area on the wall, reinforcing the need for collaboration.