Client
NewAge

Venue
VisualX

Date
14.04.2021

 

Team

Show Director
VisualX – Peter Dempsey

Executive Producer
MCI – Ronan Coleman

Graphics Producer
Lightscape – Brian Kenny

Creative Director
Lightscape – Ally Morehead

Art Directors
Eloise Bento
Lightscape – Ciaran O’Connor

Motion Graphics
Lightscape – Brian Kenny, Afonso Boranga & Ally Morehead

Event Identity
Lightscape – Afonso Boranga

Lighting Director
Kevin Saunders

Cameras
Media Coop

Producer for Newage
Carlos Oliveira

 

Description
This awards ceremony took place in a customised LED studio at Visual X in Dublin, Ireland. The event was broadcast online to 10,000 delegates across the globe. 

The digital scenography was a fusion of real world elements with augmented reality. 

Building on the brand guidelines, our in-house team developed and designed a corresponding event identity that could adapt across multiple outlets throughout the event including the broadcast graphic package as well as the augmented reality graphics. 

Given the restrictions around international travel at present, we used holograms to bring presenters live into the Dublin studio from locations in Utah.

For the entertainment pieces we used augmented reality to create an expanded environment which the physical stage formed a part of, which greatly enhanced the creative possibilities. 

 
 
 
Motion Graphics reel animation sparkles
 
 
3d logo gradient animated cinema 3d redshift
 
animated illustration 2d graphics
 
 
 
3D virtual stage design cinema 4d and resolume arena
 
 
 
3d virtual stage sunset scene and dancers over
 
 
 
 
violinist playing virtual stage over led graphics stage particles
 
 
3d visuals stage lights studio and directors camera
 
virtual stage and led screen on studio NewAge
 
 
 
 
3D Virtual scene hologram studio
 
 
 
 
AR 3D elements design cinema 4d redshift
 
 
violinist playing with particles graphics background
 
 
 
 
dancers virtual studio graphics sunset on the background