Client
Irish Distillers
Venue
Bow Street, Smithfield
Date
2017
Team
Creative Direction & Producers
BRC Imaginatin Arts
Technical Production
Rockbrook Engineering
Motion Design
Lightscape - Brian Kenny & Anthony Murphy
Fabrication & Design
Nineyards
Description
This permanent installation at the Jameson Experience in Dublin’s Bow Street forms part of the main visitor experience tour. The projection follows the stages of production of the whiskey bringing the viewer through an experience immersive with responsive visuals.
Illustrative maps and diagrams animate as the brand ambassador describes the three principal process which Jameson use. Three-dimensional whiskey barrels and pot-stills are brought to life with digital projection.