3 Arena

 

Three / Thinkhouse | Multiple | Sept 2014

 

2D & 3D Motion Graphics | Projection Mapping 

 

Description
01

 

In September 2014 we worked with Thinkhouse to create a projection mapping piece for the relaunch of the 3Arena, Ireland's premier live event arena in Dublin City Centre.

 
 

Design Concept
02

 

The projection was modelled around a set of two narratives. Firstly, an introduction of the venue with a clear communication of the vast musical genres and talents that the venue will host throughout the years on the docklands.

Secondly, the story took on a level of compassion and displayed a collection of social media posts from music fans. The collage of memories was a gentle tribute to all of the audiences and supporters of the music events to come.

 
 
 
3 Arena launch in Dublin Ireland with projection mapping 2D and 3D motion graphics and animation
 

Motion Graphics
03

 

We used a selection of both 2D and 3D software to generate the effects for this projected narrative narrative. Highlighting the 3Arena mark with injections of their iconic and punchy brand colours featuring throughout the display. Since this piece was representing such a musical event we ensured that typography and additional graphic elements also took on a rhythmic style.

 
 
Music venue launch in Dublin projection mapping 2D and 3D animation
Projection mapping and 2D 3D motion graphics in Dublin Dockland for 3 Arena Ireland
 
 

Production
04

 

The projection canvas covered the full front facade of the 3Arena building, which meant we required a span of 5400px x 1080px from a set up of 3xHD Projectors. Assisting the projection with a Wings AV Stumfl server we were able to gain a crisp resolution and immediate play-back from the visuals being projected.

 
 
The exciting launch of 3 Arena in Dublin using projection mapping 2D and 3D motion graphics

 

Team

Creative director | Thinkhouse | Richard Seabrooke
Animation & Projection Mapping | Lightscape | Brian Kenny
Producer | Thinkhouse | Niall Morris
Sound Design | Mike Glennon
Production Manager | Louis Harte
Projectors & Server | Cavs
Additional Animation & Design | Shadow Lab | Anthony Murphy
Additional Animation & Design | Thinkhouse | Clare Aherne & Derek Doyle