In September 2014 we worked with Thinkhouse to create a projection mapping piece for the relaunch of the 3Arena, Ireland's premier live event arena in Dublin City Centre.
The projection was modelled around a set of two narratives. Firstly, an introduction of the venue with a clear communication of the vast musical genres and talents that the venue will host throughout the years on the docklands.
Secondly, the story took on a level of compassion and displayed a collection of social media posts from music fans. The collage of memories was a gentle tribute to all of the audiences and supporters of the music events to come.
We used a selection of both 2D and 3D software to generate the effects for this projected narrative narrative. Highlighting the 3Arena mark with injections of their iconic and punchy brand colours featuring throughout the display. Since this piece was representing such a musical event we ensured that typography and additional graphic elements also took on a rhythmic style.
The projection canvas covered the full front facade of the 3Arena building, which meant we required a span of 5400px x 1080px from a set up of 3xHD Projectors. Assisting the projection with a Wings AV Stumfl server we were able to gain a crisp resolution and immediate play-back from the visuals being projected.